The association introduces children, young people and teachers to agriculture and forestry professions, rural entrepreneurship as well as more broadly to the opportunities of the countryside as a living, work and business environment. The association amongst other things organises company visits for students and teachers, presents rural professions in schools as well as offering PPO (Practical Professional Orientation) and summer jobs for teachers and students. The association also maintains a network of marketing and cooperation of the operators of the industry and  promotes the image of the agricultural and forestry sectors.

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